Isn’t it surprising that people spend 70% of their time outdoors and around 80% of consumers have purchased after seeing an OOH ad? Well, these numbers are significantly surprising. The significant growth and success of outdoor advertising are often determined by one critical factor: location. More often, a lot of attention is placed on the content and design of the advertisement but successful campaigns take more than visually appealing designs and catchy content. Choosing the right location for outdoor advertising can distinguish between a highly effective outdoor advertising campaign and one that fails badly despite being more creative and eye-catching. So, by examining the benefits of location-based advertising, let us understand why key locations are important for OOH advertising.
Benefits of Location-Based OOH Advertising
Unlike digital media, OOH advertising occupies physical space and its strength lies in spaces where people work, live, and travel daily. A well-placed OOH ad in a high-traffic area like a railway station, busy city intersection, or marketplace can grab the attention of thousands daily. While a creative and eye-catching ad placed in a less relevant location risks being overlooked and failing miserably. So the effectiveness of billboards, display boards, or transit ads largely depends on where it is located and how many people pass through that location. The benefits of choosing a key location for OOH advertising include:
Increased Visibility
The primary goal of any OOH advertisement is to be seen so it’s not enough just to place OOH adverts in high-traffic areas, it is also important to make sure that they stand out and get easily noticed by passersby. The core principle of OOH advertising is visibility, the right placement of OOH ads significantly influences visibility. The more eyeballs on the OOH ad, the greater the likelihood of brand recall and engagement.
Reaches The Right Audience
The right location doesn’t even just influence how many people see an OOH ad but also ensures the type of audience it attracts. Successful outdoor advertising is about delivering the right message to the right people at the right time. In out-of-home advertising, the demographic, audience behaviour, and economic profile of a certain location play a pivotal role in determining the success of the OOH campaign. For instance, a billboard showcasing a luxury brand would perform better in a posh neighbourhood and it might fail if placed in a different socioeconomic place.
Effective For Hyperlocal Advertising
For local businesses, choosing the right location for an OOH ad can be a game-changer. In outdoor advertising, ads placed close to the point of sale are very impactful as they prompt immediate action from the consumer. This hyperlocal approach not only boosts visibility but also encourages the audience to visit the point of sale as it is near them. For instance, if a restaurant places its ad within a few miles radius of its establishment in areas like city intersections, shopping areas, and other high-traffic areas nearby, the restaurant can turn in potential customers in its neighbourhood.
Builds Brand Awareness
The right location of an OOH ad also plays a crucial role in building brand familiarity with the right audience. The right location also ensures that the OOH ad is seen repeatedly by the target audience. Repetition in outdoor advertising is impactful, meaning the more often people see the OOH ad, the more they remember it.
Conclusion
In out-of-home advertising, location lays the foundation for a successful campaign. By choosing a key location for the advertisement brands can maximise visibility and can reach the right audience to build brand awareness. Cricfeverr Ads understands the power of location in outdoor advertisement and that’s why we offer prime locations like railway stations and city intersections for advertising across India. Whether it's a large-format billboard or a targeted digital display, Cricfeverr Ads provides customized solutions to make your advertising truly stand out.
Schedule Your Free Consultation Today!
Explore unparalleled advertising solutions with Cricfeverr. Ready to amplify your brand with our innovative Out-of-Home (OOH) advertising services?
Call us at: +91 9582831616 or +91 9582831919, or email us at mediahouse@cricfeverr.com to book your consultation.
Visit Cricfeverr to discover our services and start your journey toward impactful advertising.
