The OOH advertising market in India is expected to hit $486 million this year and $525.4 million by 2030. These numbers are not small, and this showcases that advertisers in India still believe that OOH media has been successful in driving consumers to their brand, and it could be true.
The benefits of out-of-home advertising are undeniable. In today’s fast-growing market, the past decade has witnessed a boom in digital advertisement, and yet the benefits and efficiency of OOH remain intact in the advertising market. This traditional advertising method is still proving its potential to create brand awareness and maximize return on investments(ROI) for businesses.
Out-of-Home Media: A Closer Look
Out-of-home media also known as outdoor advertising refers to advertising on billboards, roadside signage, or other media displayed in public places that reach target audiences or consumers outside their homes. It’s simply everything people see when they are out of their homes, with growing technologies, OOH media has transformed a lot and is better prepared with strategic benefits to meet the advertiser’s expectations and bring them maximum return on investments(ROI).
5 Strategic Benefits:
Out-of-home advertising offers several strategic benefits to the advertiser and marketer. Here are 5 strategic benefits listed below:
1- Increased Reach and Visibility
Outdoor advertising provides businesses with constant exposure to a larger audience by showcasing their brand’s message at the best outdoor advertising locations such as shopping malls, railway stations, and highways. People encounter these messages on their daily commute or whenever they are outside of their homes. OOH media is hard to ignore making it more efficient in capturing the attention of passersby. By strategically placing their ads in high-traffic areas, businesses can ensure higher visibility and reach and can approach new and diverse audiences.
2- Accessible and Cost-Effective
Out-of-home advertising is a lot more accessible and cost-effective when compared to other options of advertising like digital marketing and print. By choosing OOH media businesses can maximize their return on investments (ROI) while keeping costs down.
3- Highly Effective for Ad Recalls
Out-of-home advertisements produce a significantly higher ad recall rate than the other forms of media advertisement. According to a study by Solomon Partners, it is found out that OOH advertising is leading all other media in ad recall which means people are more likely to remember your brand’s intended message than any other advertising channel by leaving a long-lasting impact on people.
4- Targeted Geographical placements
With increasing advancements in the last decade OOH campaigns have transformed and can be tailored to targeted geographical locations, providing the right means for brands to target precise demographics according to the audience’s behaviour.
5- Real-World Engagement
Outdoor advertising engages people in the real world, making it an effective way to showcase your brand’s message and build a meaningful connection with your audience. It also creates a brand impression that stays long with the audience.
Conclusion
Outdoor advertising is still providing an impactful platform for spreading a brand’s message to the target audiences. All these benefits make OOH media the right option for maximizing return on investment(ROI) for businesses. Cricfeverr Ads also provides outdoor advertising and transit media to capture the attention of lakhs of daily commuters, resulting in brand growth and client satisfaction by maximising earnings and attracting customers to their brand.
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By partnering with Cricfeverr Ads, you can enhance your brand’s presence in high-traffic areas. Cricfeverr Ads is helping businesses enjoy high returns on their investments by providing them with multiple advertising solutions such as LED screens, LED walls, and displays. Now is the time to consider this powerful advertising tool for your brand advertising.
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